OUR FOUR Ws

At Elegant Roots we're all about transparency and information. We always tell who made it, what it is made from and under what conditions, where it was made and why, beyond its beauty and function, iit is a worthy buy. Informed customers can align their purchases with their values -- a shift to sustainable living.

To that end, we provide as much detail as practicable for every product. More about our Mission, Vision and Core Values.

Who

Under Who on every product page, we identify the designer, founder, principal, artisan(s) and/or owner of the responsible small business that makes that product. In our Designer Profiles, we tell the story -- the roots -- of each of our products and its Designer.

They deserve the recognition and you deserve the intel.

What

Under What, we give he specs and summarize product qualities: what is included, what it's made of; its dimensions; colors; etc.

Where

We love the richness and diversity that comes from creatives at home and around the world. We tell where the designer, artisan, and/or company is headquartered and, if applicable, where the artisans work.

Why

Under Why, we summarize some of the reasons why a product has added "green" value -- eco-consciousness or socially responsible. And we remind our customers that free, eco-friendly gift packaging is available. Gift Packaging.