Posts Tagged ‘[wired]’

Industry to Fashion: Repurposed and Fabulous!

Thursday, August 5th, 2010

What’s greener than recycled? What eco-friendlier than bio-degradable? That’s right — REPURPOSED! Resources already dug, mined, extracted, combined, processed and delivered. Can’t un-do those. But when the product/material has outlived its desirability, don’t sent it to resource-sucking recycling and not, of course, to the landfill. Create a new purpose for it and continue using it!

Now Jewelry and fashion accessories may be small things in the grand scope of human consumption. But we love them. We wear them, front and center. We make statments of all kinds with them. Make a statement with repurposed fashion — especially artisan fashion — that art can repurpose and that life should imitate art!

That’s why we at Elegant Roots love bringing cutting-edge eco-fashion to the public eye, because it merges our favorite concepts: art with activism, creativity with conservation, design with doing good. Socially conscious designers are among the most imaginative and forward-thinking artists we know.

Among our most admired designers are those who can create something beautiful from items left over from industry. Whether it’s computer parts, spare tires or remnants from t-shirts — with the right set of skills, creativity, and ability to think differently, items once destined for landfills become uniquely fabulous works of wearable art!

One company that’s stood out in the industry-to-fashion spotlight has been [wired] and its lead designer, Melissa Kolbusz. Melissa says she doesn’t have to go far to find the materials for her cool jewelry: they’re all castoffs found within a mile of her Chicago neighborhood. Crafted from industry waste — including copper and steel wire, vodka bottles, rubber washers,  resistors and more — Kolbusz’s jewelry is at once tough and feminine, cutting-edge and whimsical. You’ll never look at computer parts the same way again!

English Retreads designer Heather English uses recycled inner tubes to create her awesome repurposed-rubber handbags and accessories. In fact, each tire has about 60,000 miles on it before it becomes an English Retread masterpiece! These eco-chic, cool and durable items for men, women and pets are slick and stylish with a distinctive road-warrior feel. Naturally, they’re completely cruelty-free, vegan, and pose a low environmental impact.

Discarded t-shirt materials provide the colorful cotton nuggets used to make this flirty and fabulous “Miele” handbag by Be Sweet. Designed by South African fashion designer Adri Schulz, Be Sweet’s signature bags are handcrafted by the Xhosa women’s artisan collective in his native country. Hand-hooked from vibrant t-shirt castoffs and made with minimal machinery, these honeycomb handbags are as gorgeous as they are eco-friendly. As if that weren’t enough, the women’s collective Be Sweet supports is an extraordinary organization that creates jobs and strengthens families and communities in South Africa.

Make a statement that Life can Imitate Fashion Art!

Social Biz Meets Social Media

Friday, July 30th, 2010

This is a BIG DAY for Elegant Roots. Maybe even a profound day.

Milyoni, Inc., (said like “million eye”), the leader in Social Commerce, announces a new social merchandising tool within its popular Conversational Commerce™ solution. Its new Instant Showcase allows users to conveniently purchase select products right on the Facebook wall.

Elegant Roots is about connections. Connections between an artisan and a customer. Connections between cultures. Connections between a customer’s green values and a customer’s purchases.

And Facebook is maybe the biggest way to connect, person-to-person, that has come along since the telephone. Facebook enables communities. Though they exist only on line, they are communities with interactions no less personal than the telephone. And remember the Six Degrees of Separation?

Well, a study by Microsoft based on 30 billion instant messages among 180 million people worldwide in one month concluded that “it takes just under seven steps to link every one in the world…on average, any two people are linked by fewer than seven acquaintances” (actually 6.6). Redorbit.com.

Facebook is a vehicle for unlimited connections and community creation.

Why is this so big for ElegantRoots.com? Because that’s where we connect.

Elegant Roots exists only online — in a dotcom store and in a facebook iFan shop. And ElegRoo exists only because of the “long tail” of the internet — that enough people browse to make it practical to offer products that only a slim percentage of people might want.

A little background is in order.

Elegant Roots, as an online boutique, exists to:

  • Bring hot, design-forward items that use artisan, traditional techniques on designs that appeal to the American market;
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  • Promote eco-consciousness and social justice by carrying only “green” products (eco-friendly and fair trade/fair labor);
  • Promote traditional arts and preserve traditional lifestyles by creating a market for jewelry, accessories and home decor;
  • Foster connections — making Personal through Story a direct connection between artisan and consumer, throughout the world, eliminating “middlemen” whenever possible; and
  • Promote transparency, so consumers will increasingly ask Who made this, Where it was made; of What it is made and under what conditions; and Why, beyond its beauty and function it aligns with the consumer’s values.
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    ElegRoo currently has somewhere over 4000 Facebook fans (or “likes”) from all around the world, (though we can presently ship only within the US). That’s 4000 people who connect with us nearly every day. And the growth is astonishing.

    Now, through Milyoni’s Instant Showcase, we can highlight to our facebook community a few of our wonderful, meaningful, artisan-made products. Our fans need not leave the Wall to buy. Connection remains intact.

    First up on ElegRoo’s Showcase are a few pieces of jewelry from [wired] designer Melissa Kolbusz – Hot earrings from repurposed Effen Vodka labels, Cool cuffs of repurposed rubber washers, and Design-Forward earrings of repurposed neoprene. Neodrop1 iFan 500x662

    Check out our Facebook community. “Like” us. You’re invited. Bring a friend.

    Five Eco-Friendly Spring Fashion Finds

    Monday, May 10th, 2010

    Elegant Roots is always on the lookout for fabulous, handmade, high-quality items made under socially responsible conditions. That means: gentle to the earth, crafted under joyful conditions and bringing fair trade to deserving artisans.

    While some might consider these conditions “limiting,” the truth is they actually open up new outlets for creativity, and lead an artist or designer toward cool new possibilities they might not otherwise have discovered. When an artist can create something beautiful out of materials that are ordinary, industrial, or even waste products, the results are original and awesome.

    Check out five of our favorite fashion finds, just in time for spring.

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    “HOOKED-RUG” RECYCLED PURSE by Be Sweet The South African women artisans of Be Sweet have long been making gorgeous mohair scarves (humanely harvested from angora goats). But only recently did they start making items out of castoffs from T-shirt manufacture. These cotton remnants became the basis for this fantastic honeycomb purse in splashy colors.

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    STUDDED HANDMADE SILK WALLET by Green Gecko — When the weather warms up, the smaller and lighter purses come out, and that’s when you need a lightweight yet durable, functional and pretty wallet. These silk and silver-studded wallets fit the bill beautifully. Green Gecko sources these handspun, hand-loomed and hand-sewn iridescent wallets from a cooperative in Cambodia that provides jobs to economically marginalized women. (Click here to see the matching totes.)

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    RECYCLED DEPRESSION GLASS JEWELRY by Bottled Up — “Depression glass” is clear or lightly colored glassware that had been distributed free or quite cheaply in the United States around the time of the Great Depression. Though the patterned glass was inexpensive in the 1930s, Depression Glass has become a hot commodity as a collectible in modern times, and is getting harder and harder to find. That makes these lovely recycled earrings and pendant, made from found glass castoffs, that much more special.

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    GLASS & EMBROIDERED “KAKADOO” COLLECTION by Dori Csengeri — We’re huge fans of jewelry artist Dori Csengeri, whose stunning embroidered jewelry designs have been seen on red carpets, fashion magazines and high-profile clients such as Sienna Miller. These treasures of color and texture are crafted at Dori’s fair-labor atelier in Israel, where women use traditional sewing and beading methods to execute Dori’s fashion-forward design visions.

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    RECYCLED RUBBER & STEEL CUFF and NECKLACE by [wired] — Who knew castoff rubber washers and reclaimed stainless steel could look so good? Perfect accessories for a little black dress or sexy jeans and a tank top, these “industrial chic” pieces stretch and bend, reduce waste and save landfills. And you’d better believe they are durable!

    Ten Tips from Elegant Roots When Choosing Recycled

    Monday, April 26th, 2010

    10 Tips from Elegant Roots When Choosing “Recycled”

    1. Choose truly “recycled” ~ Truly “recycled” (like for silver) means: extracted from some component and melted down to something new. That can use a lot of energy, but it’s clearly better than mining new silver. Some great jewelry designers work exclusively in recycled precious metals. Check out the Avenue Green Colection from C5 company. 0105_1 flower bracelet 385x272

    2. Choose reclaimed ~ Other practices get tossed under the word “recycling.” Laura Bergman of Bottled Up Designs forages for broken antique glass pieces from the woodlands of Pennsylvania’s Amish Country, cuts them and mounts them into astounding jewelry pieces. That’s reclaimed or repurposed. It uses only a bit of energy, and it also cleans up the woodlands. By contrast, true recycling of glass would entail melting it to start anew. That’s energy intensive but prevents waste.
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    3. Choose precycled ~ Melissa Kolbusz of [wired] designs salvages obsolete but unused industrial material to create her edgy jewelry. That’s precycled, and it uses no additional energy.
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    4. Don’t choose collectible ~ Antique subway tokens, for example, are collectible; they are not going to the landfill – they’re valuable.

    5. Don’t choose phony “recycled” ~ African weavers made baskets from reclaimed telephone wire. It was so popular they ran out of reclaimed wire. They began buying new wire. Everybody’s got to make a living, but those baskets are not “recycled.”

    6. Choose recyclable ~ When you’re finished with it, can it be reused, repurposed or recycled?

    7. Don’t buy junk ~ Don’t buy something that’s throw-away junk, even if it’s made from recycled materials. Encourage producers to design products that stand the test of time.

    8. Know the social impact ~ Would you buy a recycled product if you knew the workers were sweat-shop exploited?

    9. Buy less but buy better ~ Sometimes quality recycled products cost a bit more. Get used to buying fewer things, while buying things that are meaningful in their environmental and social impact.

    10. Demand information ~ ElegantRoots.com supports the transparency movement. We want you to have the info that allows you to make an informed choice – to align your purchases with your values. That why we provide “our four Ws”: Who made it, Where, of What, and Why, beyond its beauty and function, it would be a worthy choice.