Posts Tagged ‘milyoni’

Social Biz Meets Social Media

Friday, July 30th, 2010

This is a BIG DAY for Elegant Roots. Maybe even a profound day.

Milyoni, Inc., (said like “million eye”), the leader in Social Commerce, announces a new social merchandising tool within its popular Conversational Commerce™ solution. Its new Instant Showcase allows users to conveniently purchase select products right on the Facebook wall.

Elegant Roots is about connections. Connections between an artisan and a customer. Connections between cultures. Connections between a customer’s green values and a customer’s purchases.

And Facebook is maybe the biggest way to connect, person-to-person, that has come along since the telephone. Facebook enables communities. Though they exist only on line, they are communities with interactions no less personal than the telephone. And remember the Six Degrees of Separation?

Well, a study by Microsoft based on 30 billion instant messages among 180 million people worldwide in one month concluded that “it takes just under seven steps to link every one in the world…on average, any two people are linked by fewer than seven acquaintances” (actually 6.6). Redorbit.com.

Facebook is a vehicle for unlimited connections and community creation.

Why is this so big for ElegantRoots.com? Because that’s where we connect.

Elegant Roots exists only online — in a dotcom store and in a facebook iFan shop. And ElegRoo exists only because of the “long tail” of the internet — that enough people browse to make it practical to offer products that only a slim percentage of people might want.

A little background is in order.

Elegant Roots, as an online boutique, exists to:

  • Bring hot, design-forward items that use artisan, traditional techniques on designs that appeal to the American market;

    • SurGen-2 TN

  • Promote eco-consciousness and social justice by carrying only “green” products (eco-friendly and fair trade/fair labor);
  • Promote traditional arts and preserve traditional lifestyles by creating a market for jewelry, accessories and home decor;
  • Foster connections — making Personal through Story a direct connection between artisan and consumer, throughout the world, eliminating “middlemen” whenever possible; and
  • Promote transparency, so consumers will increasingly ask Who made this, Where it was made; of What it is made and under what conditions; and Why, beyond its beauty and function it aligns with the consumer’s values.

    • Converge-1 Relapse 155x138 copy cleaned

    ElegRoo currently has somewhere over 4000 Facebook fans (or “likes”) from all around the world, (though we can presently ship only within the US). That’s 4000 people who connect with us nearly every day. And the growth is astonishing.

    Now, through Milyoni’s Instant Showcase, we can highlight to our facebook community a few of our wonderful, meaningful, artisan-made products. Our fans need not leave the Wall to buy. Connection remains intact.

    First up on ElegRoo’s Showcase are a few pieces of jewelry from [wired] designer Melissa Kolbusz – Hot earrings from repurposed Effen Vodka labels, Cool cuffs of repurposed rubber washers, and Design-Forward earrings of repurposed neoprene. Neodrop1 iFan 500x662

    Check out our Facebook community. “Like” us. You’re invited. Bring a friend.

    Tags: , , , , , , , , , , , , , , , , , ,
    Posted in News | 106 Comments »

    Elegant Roots’ FB Fans: Relax, You Are Secure

    Tuesday, May 25th, 2010

    Facebook privacy has the been the talk on lots of media lately. Some of the complaints raised make no sense; some are impossible to discern; and some may very well be valid — BUT — Elegant Roots’ facebook shop customers can RELAX.

    Facebook does not have access to any information provided during an Elegant Roots’ customer’s session in Elegant Roots’ Facebook Shop.

    The Elegant Roots Facebook Shop was created by and is powered by Milyon*i. During checkout, our customer’s connection is encrypted, so Facebook cannot possibly see any part of the Checkout process or the information provided during Checkout. Even if Facebook was being more devious than claimed, we can say without reservation: Facebook does not have access to the financial or identity information provided during Elegant Roots Checkout. For technical detail, check out the Milyon*i blog.

    Their quick answer is “rest assured you are secure.” When you have finished selecting products and start to check out, the pages are secured. Each step in the Elegant Roots Facebook Shop (#1 – Billing and Shipping Information, #2 – Shipping Method, #3 – Transaction, #4 Completion and Registration) is protected with up to 256-bit Secure Socket Layer encryption. FACEBOOK CAN’T ACCESS IT!

    Bottom line — whatever the validity of privacy concerns re Facebook — they don’t apply to a transaction on the Elegant Roots Facebook Shop.

    More on Elegant Roots’ Privacy commitments and procedures.

    Tags: , , , , , ,
    Posted in Elegant Roots in the Media, Informed Consumer, News | No Comments »