Posts Tagged ‘Elegant Roots’

Holiday Travel Alert! Southwest Serves Trans Fats!

Tuesday, December 14th, 2010

Southwest Airline’s recycles soda cans and newspapers. Elegant Roots sells recycled-silver jewelry. Are those forms of corporate social responsibility?

What about Southwest’s serving trans fats? Where does that stack up for a company’s CSR?

I flew on Monday from Chicago to Oakland on Southwest with a stop in Albuquerque — no plane change. That took about six hours. I missed lunch.

On the first leg — Chicago to Albuquerque — one flight attendant joked that the “offerings for lunch” were “Plane Crackers” and dry roasted peanuts. I gladly accepted both bags. I checked the nutrition facts of the Plane Crackers – not too much sodium and no cholesterol. Not too bad. I’m serious about what I eat – no meat; no cheese; no cholesterol. And I’m strict about it. IMG_1614 500x739

The Plane Crackers seemed like lightly sweetened soda crackers shaped like little airplanes. Hence the name. But they are also bland. Plain Plane Crackers. You know — Southwest humor. LOL.

On the second leg to Oakland –still hungry — the Southwest staff offered the same joke about lunch offerings. I took the Plane Crackers again but this time I happened to glance at the ingredients list before I opened the bag, something I had neglected the first time.

Trans fats! Right there on the label was “Partially hydrogenated cottonseed oil.” When the flight attendant came by again, I gave the bag back. “This has trans fats in it,” I said, “you should report it.” He smiled in that everything-is-sunshine way Southwest flight attendants have, and said, “Some people love those trans fats.” LOL.

I didn’t respond. I didn’t say a word as the people around me did what I had done on the first leg – ignorantly popped those little poisonous planes into their mouths.

label IMG_1617 cropped 125x500

Trans fats both lower your HDL (good cholesterol) and raise your LDL (bad cholesterol). The double whammy. The National Academy of Science “has concluded there is no safe level of trans fat consumption… any incremental increase in trans fat intake increases the risk of coronary heart disease.” (Wikipedia). This ain’t news.

Okay, Southwest, burnish your good-corporate-citizen status. STOP SERVING TRANS FATS!

And to those traveling on Southwest over the holidays: BEWARE. READ THE LABELS. Don’t assume, even in these days of ample information about trans fats, that any company, Southwest or Kraft, will refrain from poisoning you with “food-like substances” (to borrow a term from Michael Pollan’s In Defense of Food) in order to save a few pennies.

Happy trails. Happy holidays from ElegRoo.

ElegantRoots Teams with Turquoise Mtn: A Social Biz and a Not-For-Profit

Thursday, November 4th, 2010

On a 2004 state visit to Britain, Afghan President Hamid Karsai discussed with Prince Charles the imminent loss of Afghanistan’s traditional crafts and how revival of those arts would help renew a sense of national identity. Prince Charles, an aficionado of traditional arts, committed to help. He raised seed money for a charitable foundation and enlisted his friend (and former tutor to his sons), Rory Stewart, to lead the effort.places in between cover 150

As Executive Director, Stewart, (author of The Places In Between and now a Member of Parliament), shaped a 3-pronged mandate for the non-profit TM: regenerating Murad Khane, Kabul’s ancient art center; establishing artisan collectives to renew traditional Afghan arts and architecture, and spur sustainable development; and to establish schools.

In 2007, Rob Favole and his team began turning a concept, an idea, into a social business, ElegantRoots.com designed specifically to serve people, planet, profits.

In October 2008 — exactly the time that The Great Depression became a topic for current events, ElegantRoots was launched as an online boutique offering design-forward jewelry and accessories For Her, For Him and furnishings For Home – and all of it is green, either eco-conscious, socially responsible, or both.

One Elegant notion is that traditional arts and artisan techniques when applied to updated designs can support traditional lifestyles around the globe, bringing some benefits of globalization to those who had previously been on the margins, or worse, had been victims of globalization’s press for cheap labor. Meilebag_iFan 500x646

The ElegantRoots.com team sees its place as helping to provide access to the wide US markets for artisans from outside as well as within the US. And to provide them some measure of recognition through a commitment to transparency. Thus, for each product, the Roots, or story, is presented through “our 4 Ws” (who made it, where, from what, and, why, beyond its beauty and function, it is a worthy purchase) and our designer profiles. This transparency also serves ElegantRoots.com customers, enabling an informed selection that allows them to align their purchases with their values. Everyone wins — from artisan, to customer, to recipient of an ElegantRoots.com gift — upon delivery of an item of greater meaning than even its beauty or soulful qualities.

Meanwhile … to achieve the revival of Afghan arts and the creation of a thriving art and design community, Rory Stewart brought in to Turquoise Mountain many talented volunteers – architects, urban planners, engineers, and artists. Pippa 100x133Among them was Pippa Small, renowned designer and anthropologist, whose design brilliance resulted in “Pippa Small for Turquoise Mountain”, a line designed around Afghanistan’s native raw gems. All TM’s products are hand-crafted in TM’s Kabul studios by master artisans using materials indigenous to Afghanistan.

Turquoise Mountain has restored many of Murad Khane’s historic buildings, employing many talented wood carvers and bringing life back to the arts center; has created the Institute for Traditional Afghan Arts to pass along the skills, create employment and preserve these arts; has created primary schools for children many of whom had never been to school before; and has created a girls’ school.Solitaire Rings 200x235

There could be no better match than that of Turquoise Mountain and ElegantRoots.com. TM’s vision is to revive and restore Afghanistan’s traditional arts and thereby revive Kabul’s art center. ElegRoo’s is to open the US market to artisan products made by applying traditional techniques to new designs to help preserve traditional lifestyles.

Ruby Double Drop on white iFan 500x702This year, Turquoise Mountain and ElegRoo have teamed up to bring the compelling jewelry designs of Pippa Small for Turquoise Mountain to the wide American market.

Wearing this hot designer jewelry with cool raw emeralds, rubies, amethysts or lapis promotes fair trade. Join Prince Charles, Pippa Small, Rory Stewart and the international community in remaking Afghanistan. And support our troops’ efforts to bring stability and security through economic development and opportunity.

TM has moved mountains in pursuit of these ends. Now you can help and wear the hottest pieces. Visit ElegantRoots.com and open the American market to Turquoise Mountain’s jewelry and silk.

Help Put Ganzorig’s Kiva Loan Over the Top

Wednesday, September 15th, 2010

ElegRoo just made a $25 loan through Kiva toward the microloan request of Mr. Ganzorig Dondogperenlei of the Hentiy province in central Mongolia. Ganzorig Dondogperenlei

Ganzorig is 47 years old and lives with his wife and three children. His oldest two children currently attend university, and his youngest daughter studies at a local secondary school. His wife works as a construction decorator during the summer.

Ganzorig operates a small wood production business in his town. He started his wood products business in 2002. By managing and conducting his business successfully he has been able to achieve stable operations. His earnings have enabled him to support his entire family, including supporting his children’s education. He has operated his business sustainably.

Kiva describes him as “a helpful, honest and hardworking person” who “dreams of opening his own wood production workplace” after providing for his children’s education.

He is requesting a 740,000 MNT ($575) loan to buy more wooden timber for his business. Already people have loaned $325 — so Ganzorig’s request has only $250 to go.

Consider loaning Ganzorig $25 — yours might be the amount that puts his loan request over the top, completing it.

The concept of microloans is that people who cannot otherwise access any credit systems because of having no collateral will raise themselves out of poverty through these loans. The borrowers repay these loans at an enormously high rate — 99%!!

Make a difference in someone’s life. Fund a loan with as little as $25. We think Ganzorig is a great choice and there are many others to help. You can even create a gift certificate so that a friend or family member can choose which loan request to help fund.

Do it now. You’ll be glad you did!

Social Biz Meets Social Media

Friday, July 30th, 2010

This is a BIG DAY for Elegant Roots. Maybe even a profound day.

Milyoni, Inc., (said like “million eye”), the leader in Social Commerce, announces a new social merchandising tool within its popular Conversational Commerce™ solution. Its new Instant Showcase allows users to conveniently purchase select products right on the Facebook wall.

Elegant Roots is about connections. Connections between an artisan and a customer. Connections between cultures. Connections between a customer’s green values and a customer’s purchases.

And Facebook is maybe the biggest way to connect, person-to-person, that has come along since the telephone. Facebook enables communities. Though they exist only on line, they are communities with interactions no less personal than the telephone. And remember the Six Degrees of Separation?

Well, a study by Microsoft based on 30 billion instant messages among 180 million people worldwide in one month concluded that “it takes just under seven steps to link every one in the world…on average, any two people are linked by fewer than seven acquaintances” (actually 6.6). Redorbit.com.

Facebook is a vehicle for unlimited connections and community creation.

Why is this so big for ElegantRoots.com? Because that’s where we connect.

Elegant Roots exists only online — in a dotcom store and in a facebook iFan shop. And ElegRoo exists only because of the “long tail” of the internet — that enough people browse to make it practical to offer products that only a slim percentage of people might want.

A little background is in order.

Elegant Roots, as an online boutique, exists to:

  • Bring hot, design-forward items that use artisan, traditional techniques on designs that appeal to the American market;
  • SurGen-2 TN

  • Promote eco-consciousness and social justice by carrying only “green” products (eco-friendly and fair trade/fair labor);
  • Promote traditional arts and preserve traditional lifestyles by creating a market for jewelry, accessories and home decor;
  • Foster connections — making Personal through Story a direct connection between artisan and consumer, throughout the world, eliminating “middlemen” whenever possible; and
  • Promote transparency, so consumers will increasingly ask Who made this, Where it was made; of What it is made and under what conditions; and Why, beyond its beauty and function it aligns with the consumer’s values.
  • Converge-1 Relapse 155x138 copy cleaned

    ElegRoo currently has somewhere over 4000 Facebook fans (or “likes”) from all around the world, (though we can presently ship only within the US). That’s 4000 people who connect with us nearly every day. And the growth is astonishing.

    Now, through Milyoni’s Instant Showcase, we can highlight to our facebook community a few of our wonderful, meaningful, artisan-made products. Our fans need not leave the Wall to buy. Connection remains intact.

    First up on ElegRoo’s Showcase are a few pieces of jewelry from [wired] designer Melissa Kolbusz – Hot earrings from repurposed Effen Vodka labels, Cool cuffs of repurposed rubber washers, and Design-Forward earrings of repurposed neoprene. Neodrop1 iFan 500x662

    Check out our Facebook community. “Like” us. You’re invited. Bring a friend.

    Yunus, Social Business, and Elegant Roots

    Monday, June 7th, 2010

    Creating A World 150x200 I just finished reading Creating A World Without Poverty by Muhammad Yunus, the gentleman who created micro-credit and won a Nobel Peace prize for his micro-credit work in Bangladesh. The book is the most inspiring business book I have ever read. Part One, especially, created a one-person think-tank brainstorm in this head.

    Dr. Yunus is a visionary AND he’s a hands-on practitioner committed to transforming his homeland through outside-the-box thinking, flexibility and effective implementation. Brings to mind a modification of the old Sinatra refrain from New York, New York: “If he can do it there, we can do it everywhere.”

    Do what? you might ask. Use business to tackle social problems. Micro-credit is an inspired notion and an effective reality. ElegRoo supports micro-credit through the totally great KIVA.org.

    But we at ElegRoo are taking a lead from Dr. Yunus beyond micro-credit. In Creating A World Without Poverty, Dr. Yunus proposes the idea of “social businesses”, that is, businesses organized as for-profit enterprises, but whose sole goals are to achieve some social benefit. All profits are plowed back into the company. Investors receive no dividends, no profits whatever. They can expect to receive back their initial investment and will still own the company and direct its efforts.

    A “social business” must compete head-to-head with ordinary for-profits by dint of the value of its products and/or services.

    LuAnne Speeter reports that “[65%] of consumers believe businesses are responsible for having a greater social purpose beyond profit … that businesses have a shared responsibility to address and solve today’s social and environmental issues through a blending of social initiatives and business operations.”

    But other attempts at formalizing business commitments to social issues, like B Corporations, are hybrids that attempt to serve two masters — social benefit and investor profit. Dr. Yunus predicts that, at some point, each of these hybrids will face a choice, and that investor profits will prevail. No such Hobson’s Choice can afflict a “social business” — investor profit motive is simply not present to diverge from the social benefit motive.

    100% of the ownership of Elegant Roots agrees with these notions and believes also that the vision and mission for Elegant Roots [to promote social justice and eco-consciousness by providing a market for goods that further these goals] fits squarely within the notion of “social business” propounded by the good Dr. Yunus.

    100% percent of the ownership has directed that ElegRoo management begin the process of formally converting Elegant Roots into a “social business.” Watch this blog for the ANNOUNCEMENT when the conversion is complete.

    Jewelry Trend: push presents

    Wednesday, May 26th, 2010

    [This article was written by Elegant Roots' friend and designer of our Avenue Green Collection from C5 company, Meghan Connolly Haupt, and originally posted on Meghan's blog. Thanks Meghan for letting us share this with our readers. We have added the Images: Swirl Necklace by C5; El Corazon by Julio Pagliani; and Circle Pendant by C5.] 0102_1 Swirl Necklace 200x282

    A “push present” is a gift that a person gives to their partner (the new mom) when she has a baby. Having a baby has always been cause for celebration, but in recent years, more and more women expect and receive a piece of jewelry to commemorate the event. Many women believe that a nice piece of fine jewelry is the least she should get in exchange for 9 months of discomfort that ends in hours of extreme pain.

    A 2007 survey of over 30,000 respondents by BabyCenter.com found that 38% of new mothers received a push present, and 55% of pregnant mothers wanted one, though fewer thought it was actually expected.

    While I am not fond of the term “push present,” a gift of jewelry is always a terrific way to mark a significant event in life, such as having a baby. Most likely, any jewelry associated with such a wonderful event will be proudly worn and then passed down for generations to come. ElCorazon_A_385x385

    Whether it is a necklace, ring, earrings or bracelet, consider a piece that is fair-trade or ethically sourced. It doesn’t have to be expensive, but by being sustainable, it will be that much more special. 0103_1 Circle Pendant 150x150

    [Elegant Roots offers many choices for the perfect "push present." Heirloom-quality pieces are the best -- timeless design, timeless quality, including pieces from the Avenue Green Collection.]

    Elegant Roots’ FB Fans: Relax, You Are Secure

    Tuesday, May 25th, 2010

    Facebook privacy has the been the talk on lots of media lately. Some of the complaints raised make no sense; some are impossible to discern; and some may very well be valid — BUT — Elegant Roots’ facebook shop customers can RELAX.

    Facebook does not have access to any information provided during an Elegant Roots’ customer’s session in Elegant Roots’ Facebook Shop.

    The Elegant Roots Facebook Shop was created by and is powered by Milyon*i. During checkout, our customer’s connection is encrypted, so Facebook cannot possibly see any part of the Checkout process or the information provided during Checkout. Even if Facebook was being more devious than claimed, we can say without reservation: Facebook does not have access to the financial or identity information provided during Elegant Roots Checkout. For technical detail, check out the Milyon*i blog.

    Their quick answer is “rest assured you are secure.” When you have finished selecting products and start to check out, the pages are secured. Each step in the Elegant Roots Facebook Shop (#1 – Billing and Shipping Information, #2 – Shipping Method, #3 – Transaction, #4 Completion and Registration) is protected with up to 256-bit Secure Socket Layer encryption. FACEBOOK CAN’T ACCESS IT!

    Bottom line — whatever the validity of privacy concerns re Facebook — they don’t apply to a transaction on the Elegant Roots Facebook Shop.

    More on Elegant Roots’ Privacy commitments and procedures.

    Can Buying a Purse Really Change the Planet?

    Tuesday, May 4th, 2010

    We can think of at least five big reasons to answer YES to that question. While a purse (or necklace, or blanket) by itself wouldn’t do it, they’re an important part of the cycle.

    How you spend your money is one of the most powerful ways you can make a statement or express your opinion. When you “buy with intent,” you support businesses working hard to pave the way for the environmentally and socially responsible world commerce we need, right now and for the future. And you send a signal to exploitative businesses that you, and your money, support better alternatives.

    Let’s break it down:

    1. Liberty and Social Justice for All. Let’s say you’re buying a basket woven by a master Zulu artisan, or a tote bag hand-crafted in Ethopia — you’re holding a bit of history. These pieces are contemporary items but made with traditional craftsmanship and practices that go back many generations. Nozipho Putting these exquisite pieces on the global market at fair-market prices keeps artisans all over the world busy, working under joyful conditions, and able to earn a good income. All that strengthens families and communities — and keeps these cultural arts alive.

    2. Takin’ Care of (Eco-Friendly) Business. By supporting companies that use responsibly harvested products and practices; clean energy; non-toxic and organic materials; recycled packing materials; green buildings and vehicles, and other sustainable methods, you make it possible for ecologically responsible businesspeople to compete with mass-market competitors. And the more pressure is put on companies worldwide to “go green,” the better off we all are.

    3. Love Your Mother (Earth) And All The Critters. Companies that work with cruelty-free products, non-toxic dyes, humanely harvested materials, recycled ingredients, and other low- or no-impact elements … need your love! As more demand is created for products like this, more companies will respond — until cruelty-free and non-toxic becomes the standard. We can live beautifully with recycled, sustainable products that don’t harm animals or our planet. Want proof? Just check out our elegant jewelry or luxury travel sets, or feather-light, cashmere-soft scarves. BeSweet_Shawl_A_385x376

    4. Joy, Baby, Joy — The very nature of artisan and hand-crafted items demands that they are made with care, by someone involved and engaged in what they are crafting. If it’s too hippie-trippy to say that items made with love are imbued with a very cool and special energy — than I guess we’re a bunch of raging hippies over here, because they really are. Whether it’s a necklace you wear or a glass ornament you display — if love went into an item, it is always apparent. This is something that simply can’t be found in a mass-produced gift. orbs in bowl 287x357 at 72

    5. A Healthier You, Too — Buying organic, sustainable, responsibly harvested and non-toxic products doesn’t just benefit Mother Earth … it makes you healthier, too. There’s too much evidence to name here that points to the fact that industrial dyes, pesticides, hormones, and other chemicals are harmful to human health and wellness (but this is a good site on the subject). A fully healthy lifestyle requires us to use products that don’t compromise our health or sag our energy.

    RetreadsPurse_A_385x364 You and your dollars are key to the process of saving the planet — one purse at a time.

    Twin Firsts: C5 Recycled Silver and Elegant Roots

    Wednesday, March 31st, 2010

    Elegant Roots is proud to announce twin firsts! Circle Pendant and bracelet 385x285 copy

    Avenue Green is the FIRST ready-to-wear jewelry collection from C5 company, known for its exclusive, by-commission-only, custom-designed fine jewelry — and exclusively using recycled precious metals and ethically sourced gems.

    And, Elegant Roots is the FIRST in the U.S. to offer C5 company’s Avenue Green, a collection in 100% recycled sterling silver from C5’s designer, Meghan Connolly Haupt. MCH PRIMARY HEADSHOT with correct name 4x5 at 72

    Avenue Green is a compelling line inspired by the South Bronx — multi-cultural urban living against the backdrop of the incredible natural beauty of the Bronx Botanical Gardens and the Bronx Zoo. Haupt has perfectly rendered the urban-natural counterpoint with sleek lines within nature’s most profound shapes. Swirl Earrings and pendant 385x280

    Join us in welcoming C5 company to Elegant Root’s fine list of designers and artisans working with an eye on the environment and social justice.

    Our Fulfillment is Green

    Wednesday, March 24th, 2010

    We already knew that our customers cared about the environment. Now we have some numbers that confirm. “Nine out of ten online consumers try to make at least some green choices.” And, “over 46% of online consumers are either completely green or try to be as green as possible.” (Internet Retailer, March 2010).

    Elegant Roots, at its core, in its concept and design — its raison d’être — is a commitment to environmental responsibility. Think of all the fuel burned in the process of brick-and-mortar gift shopping, selection, wrapping and shipping.

    By contrast, our gift items remain in the distribution center until you’ve selected one online. Using our eco-friendly gift-wrap, Rapid Fulfillment wraps it in the distribution center and ships from there directly to the address you have provided — while you have made not a single trip to the mall , back home to wrap, or to the post office to ship. Copy of Stacked Boxes

    Our warehouse/wrapping/shipping function is performed by our valued partner, Rapid Fulfillment, a truly “green” partner that improves its environmental performance continuously.

    Rapid Fulfillment, our distribution and fulfillment partner

    • Has converted to eco-friendly, bio-degradable, packaging air pillows.
    • Uses 100% recycled kraft paper fill.
    • Utilizes electric powered and pneumatic powered equipment that includes: forklifts, aisle reach trucks and sealing machines.

    In addition, Rapid Fulfillment maintains above industry-standard order accuracy ratings. On an everyday level, this equates to a lower percentage of returned orders which reduces the carbon footprint of shipping.

    Elegant Roots is proud to partner with Rapid Fulfillment to minimize the environmental footprint of each Elegant Roots’ gift — fast, accurate and conscious fulfillment a corollary and complement to achieve one of our core missions.

    Later,
    Rob