Archive for the ‘Green Entrepreneurs’ Category

Tuesday Tract: Green Silver Down Under

Tuesday, March 16th, 2010

Utopian Creations founder Ben Manning is a rare mix of artisan and eco-serious citizen of the world. His South Australia workshop is committed to clever design and clean manufacturing techniques to produce beautiful jewelry collections that leave a zero footprint.

Ben Manning of Utopian Creations

Ben Manning of Utopian Creations

Adelaide, birth place and home of Utopian Creations founder Ben Manning, sits in the driest state in the driest inhabited continent on earth—the perfect place to inspire progressive, sustainable lifestyles. And, with its challenging environment and vibrant artistic community, Adelaide inspires Ben in many important ways.

After completing his Bachelors degree in Design with a jewelry specialty, Ben took his budding interest in sustainable living abroad. He traveled for over two years, living in London and spending time in many other countries. Everywhere he turned, he saw the negative environmental effects of careless human behaviors. Returning to Adelaide, Ben determined to live an eco-friendly personal and work life. This responsible decision led Ben to experiment with sustainability within the jewelry industry. And, as the saying goes, “from little things big things grow.” Ben’s idea became a passion and soon Utopian Creations was born.

Ben approaches his Utopian Creations design and metal-smithing with the same philosophy he applies to his life, namely that “humans can and should live and work sustainably and in harmony with the planet.” Indeed, Ben’s belief informs every aspect of Utopian Creations, from the recycled silver and rubber cord used in the jewelry to the rainwater collected in the office and studio. Utopian_Set_A_385x330

As Ben points out, without strict self-regulation, even the simple art of jewelry-making can produce damaging waste that ends up in our rivers and soil. So Ben makes all of Utopian Creations’ jewelry and packaging from 99-100% recycled or organic animal-free products, which reduces the need for mining, pesticides and dangerous chemical waste.

Utopian Creations’ silver and rubber cord are “upcycled” from the refuse of the photographic, computing and telecommunications industries, which means less landfill, mining and refining. Ben also uses biodegradable, animal-free polishing compounds and organic cotton buffs instead of noxious chemicals and acids. And Ben designs each piece with sustainability in mind: only 30% of the company’s products contain solder joints, which increases the purity of the jewelry while providing a healthier work environment.

The quest for environmental responsibility does not end with the jewelry itself. Utopian Creations uses Origin green energy in its workshop and office and is working to increase native forest regeneration to offset CO2 emissions. Ben also transports Utopian Creations’ wholesale goods in recycled packaging and he carefully scrutinizes all materials for sustainability, with most being sourced locally. UtopianShopPICT9158

Utopian Creations truly lives up to its name in its every aspect, from its designs, to its materials selections, to its carefully chosen processes for accomplishing its pursuit of beauty, to the very operation of its facilities.

We applaud Utopian Creations for striving toward zero emissions while creating beautiful jewelry that is also a healthy choice for people and planet.

Kiva.org’s Green Loans

Tuesday, March 9th, 2010

Kiva.org announced that it’s going green in Mongolia. (from Beth Ritchey http://bit.ly/9G3zKC). This means that you can (soon) make a Kiva loan for an eco-conscious project. [

By the way — making a $25 loan on Kiva.org is really easy, fun and connects you to the world, one person at a time. ElegRoo just loaned $25 to Fady, a carpenter in Beirut, Lebanon known for fine work. Fady carpenter 500054

Anyway, Ms. Ritchey reports that most of the people living in Ulaanbaatar (the capital of Mongolia) live in gers (a yurt-type abode) heated by a central stove burning coal and/or wood. Pollution is especially horrific in winter (check out the image from Kiva.org) when temperatures are frigid and extra coal and wood are burned to keep the gers warm. According to the World Bank, 60% of Ulaanbaatar’s pollution in winter arises from coal burning in ger stoves.
Mongolia pollution -1

In winter, most families have to cut food spending in order to heat their gers. The Eco Products Team at XacBank in Mongolia, a Kiva lending affiliate, addresses both the poverty and pollution issues at once by offering three new types of personal consumption “green loans”:

* Energy Efficient Stoves
* Ger (yurt) covers
* Energy efficient fuel
Cleaner burning stove -2

GTZ, a German government run sustainable development enterprise, developed and tested the energy efficient stoves, which are lined with kiln-type bricks that circulate and retain heat more efficiently. That reduces fuel consumption by more than 60%, reduces fuel costs, and reduces air pollution.

Ger covers, designed by the United Nations Development Program and produced locally in Mongolia, are insulating blankets that cover the entire ger. Specialized insulation retains heat within the ger, reducing fuel use by 50%.
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Last but not least, XacBank makes Eco loans for energy efficient fuel created from compacted sawdust and gasified coal. While the efficient fuels are more expensive, the price difference is offset by the need to burn less fuel. The impact on the environment is striking.
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XacBank has so far posted 22 green loans on Kiva and plans to do more. I was out on Kiva.org yesterday and none were posted, but keep checking back — new eco-loans are coming soon!

Visit Kiva and get in on the good work that the good people of Kiva.org are doing. And Kiva makes a great gift — allowing your gift recipient to choose to help fill the loan request of a particular person somewhere in the world.

This story was originally posted on “Kiva Stories from the Field” on February 23, 2010. All images from Kiva.org.

Later.

Sonoma Lavender, the American Dream, Organically

Tuesday, February 23rd, 2010

Lavender has been used for centuries in medicine and perfume, and early civilizations believed the fragrant purple flowers restored vitality. For Gary and Rebecca Rosenberg of Sonoma Lavender, the ancient plant is a means for reinvigoration and reinvention—one plant at a time.

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Many urbanites dream of leaving the hustle and bustle behind for a quieter life in the country, but few actually fulfill the dream. Gary and Rebecca Rosenberg are two of the lucky ones. In 1998, they sold their San Francisco advertising agency and catalog company and moved to their property in Northern California’s Sonoma County, long known for great wine, tart apples, and other fine agricultural delicacies.

With a goal to be home with their two kids as much as possible, the Rosenbergs focused on what they could do with the land to provide a livelihood. Tucked between the Pacific Ocean and the Mayacamas Mountain range, the Sonoma Valley mimics the elevation, climate and soil of the Mediterranean and provides ideal growing conditions. Many options were tossed around, including growing grapes and making wine, but they eventually settled on planting lavender.

More than 10 years later, Sonoma Lavender grows and manufactures hundreds of lavender products and is the single largest provider of lavender products in the US. Even still, the company remains family-owned and operated in the true sense, working together to plant, tend, harvest and dry the crop each season on their five-acre farm.
SonomaLavender_drying barn

We commend the Rosenberg Family for their natural, eco-friendly and “go local” approach. Local artisans handcraft all of Sonoma Lavender’s products, which benefits the local economy and the environment by avoiding transport and outsourcing to keep the company’s environmental footprint small. The Rosenbergs also practice environmentally friendly growing and manufacturing techniques, and every product is grown, designed and made in Santa Rosa, California.
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In keeping with their eco-friendly philosophy, Sonoma Lavender uses recycled cotton and organic ingredients whenever possible. We particularly love the booties and wrap in the Natural Tranquility Spa Set, which are handcrafted from a remarkably breathable fabric woven from recycled yarns.

What a terrific way to keep an estimated 5 billion pounds of waste out of landfills! The naturally healthful lotions, gels and soy candleshttp://www.elegantroots.com/Organic-Lavender-Spa-Set-by-Sonoma-Lavender-p-67.html feature organic herbal blends and therapeutic-grade essential oils. Soothing and spicy.
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Used throughout history for its therapeutic balancing properties, lavender has shown to be energizing, calming and revitalizing. To celebrate the fragrant, magical plant, each June Rebecca and Gary open their farm, which is otherwise closed to the public, for the Sonoma Lavender Festival. The festival features lavender cooking demonstrations, farm tours, a barn store and a lavender day spa.

I salute Gary and Rebecca for the vision to have conceived a robust business based on natural products and the commitment to operate it in ways that give back to the community and respect the earth. Sonoma Lavender is truly an inspiring American Dream.

Eco-couture at GreenShows

Tuesday, February 16th, 2010

Check out the runway models wearing eco-friendly couture designed by London-based Gary Harvey at the Valentine’s Eve GreenShows in NYC.

The dresses are made from re-used, or repurposed, materials and they’re pretty stunning in that certain runway sort of way.

Check out the one that looks like the model sat down on a park bench somewhere and emerged with a mass of crinkled newspapers. Not the best look — but funny and eye-catching and it makes a point about reusing materials — I’m just not sure what point exactly.

http://www.youtube.com/watch?v=g5z1PYFPdM0

Alternative Consumer has a good article on this: http://bit.ly/9r4MHL

Kudos to Mr. Harvey and GreenShows.

Elegant Roots Gains Green America’s Seal of Approval

Monday, February 8th, 2010

Elegant Roots is proud to announce that its application to the Green America’s Green Business Network has been approved placing ElegRoo among “progressive business leaders who are solving today’s tough social and environmental problems.”

GreenBusinessSealofApprovalPMS370

What does it mean to receive Green America’s application approval? “Members of Green Business Network™ at Green America* have made extraordinary commitments to fair treatment of their employees and workers in their supply chain, promoting healthy communities where they do business, preserving the environment, and delivering quality products to their costumers. To recognize [these] commitments and accomplishments as a green business, Green America has created our Green Business Seal of Approval. This seal signals that [ElegRoo] ha[s] passed Green America’s screening process and ha[s] been admitted as an approved green business to our Green Business Network™.”

Elegant Roots now proudly displays the Green Business Seal of Approval.

And Elegant Roots listing now appears at Greenpages.org and in the 2011 National Green Pages (due out in the fall of 2010).

Green America’s Review Committee “commend[ed] Elegant Roots on the quality of information [it] share[s] with customers on ElegantRoots.com! From a committee reviewing hundreds of businesses, such recognition of ElegRoo’s practice of transparency and “our four Ws” is particularly gratifying.

The members of the committee have encouraged ElegRoo to create two additional categories: Fair Trade products and Made in the USA products. “Often consumers are looking for or give priority to these products.”

We have taken their advice and have created a Made in USA category. While we were at it, we created Made in Africa and Made in Israel categories. We’d love to hear what our customers think about the appeal and usefulness of a Fair Trade category and of other geographical categories: Made in Latin America; Made in Asia, etc. Please let us know what you think by leaving a comment below.

Thanks,
Rob Favole

Tuesday Tracts: Fair Trade Textiles in Africa and Afghanistan

Monday, September 28th, 2009

Here’s another of our weekly features on people who promote social justice through enterprise.

Today we applaud Ellen Dorsch, founder of Creative Women.creativewomen_dorze-market-721

Some people are blessed with a bounty of energy and intellectual verve. Ellen Dorsch is clearly one of the lucky. At 60, Ellen changed careers from the non-profit public health sector to starting her own international business. She tackled a steep learning curve and overcame some interesting bumps along the way. Now, Ellen’s Creative Women, a member of the Fair Trade Federation sells wonderful Ethiopian, Swazi and Afghan textiles throughout the USA and Canada.creativew_blankets_a_72

Click here to see Creative Women’s fabulous totes on our Facebook iFanstore.

Ellen has a Masters in public health, planning and developing. Her work with a non-profit public health organization took Ellen to Africa. In Ethiopia she found an economy wracked by years of instability. She quickly recognized that the wonderful people she met needed medical support but also a better means of earning a living. Ellen saw that many talented women were economically marginalized and that Ethiopia’s exquisite hand-embroidered textiles were under-marketed internationally.

Ellen’s business and humanitarian idea sprang to full life when she met Menbere Alemayehu, a fashion designer who owned an established dress-making business, Menby’s Designs. Both women knew that they could make a positive difference if they were able to create more employment opportunities for Ethiopian women. To meet that goal, Ellen partnered with Menbere to launch Creative Women. ” I founded Creative Women because I love beautiful things; I want to make a real difference in women’s lives; and I’m fascinated by travel. Creative Women allows me to do all three…by buying directly from women-owned businesses, by expanding markets for hand-woven textiles, and by paying fair prices for our goods.”

The heart of Creative Women remains Ellen’s well-founded conviction that long-lasting improvement in people’s lives results from commerce—job creation through viable business. Since its beginning, Ellen, with the support of her husband Bill, has used that humanitarian principle to grow Creative Women and its positive impact on the economic lives of African and now Afghan, women by forming additional partnerships in Ethiopia, Swaziland, and Kabul.creativew_bags_a_72

As an example, Ellen works closely with Kathy Marshall, of Sabahar, to obtain top quality silk. Kathy previously worked in Ethiopia through Oxfam Canada and shares Ellen’s belief in the benefits of commerce. As part of her business, Kathy provides training and jobs for otherwise unemployable Ethiopian women. Eschewing imported commercial silk, Kathy employs more than 60 women under excellent pay and working conditions to tend cocoons and spin raw silk into wonderful cloth.

Click here to see Creative Women’s offerings on ElegantRoots.com

Ellen found yet another partner in Swaziland. Murrae Stephens operates a family-run mohair business (named Coral Stephens), employing 60 women weavers who are given excellent pay and working conditions, including daycare and other benefits. And Ellen has added and hopes to continue adding new, socially responsible African partners as Creative Women expands.

Providing wonderful new jobs for economically-needy African women is but half the Creative Women success equation. Ellen knows that economic gains cannot be sustained unless Creative Women is producing commercially viable products. So Ellen and her partners work hard to design fresh and beautiful textiles handcrafted with the highest quality, eco-friendly materials. The result is nothing short of fantastic. Creative Women has become known for its hand-woven, vibrantly-colored mohair and hand-spun silk, all made with natural dyes from flowers, roots, berries and bark.

Ellen Dorsch “founded Creative Women as a way to create jobs in Ethiopia and sustain an ancient art form by introducing the West to the beauty of Ethiopian textiles.” Every day she proves that everyone from producer to consumer benefits from commercial viability conducted within a “respectful relationship” that is fostered by “a socially responsible link”.cwomen_scarf_a_72

Ellen’s success stories abound. We particularly liked the story of an artisan who used her Sabahar income to have long-needed dental work. Her joy and pride is plainly visible in her “success smile.”

We salute Ellen and her Creative Women partners for their humanitarian work and extraordinarily beautiful Ethiopian, Swazi and Afghan textiles! Creative Women’s hand work, high fashion designs and natural and sustainable materials combine to produce unsurpassed quality with a certain soulful, personal touch.

Hasta martes!

Tuesday Tracts: Social Enterprise — A Fish Story

Monday, September 21st, 2009

Ordinarily, we write these Tuesday Tracts to feature people who promote social justice through enterprise.Elegant Roots Blog

Today, though, it’s about the nature of social enterprise. Social enterprise blurs the distinction between “not-for-profit” and “for profit” entities. For-profit social enterprises, though organized to realize a profit, are not organized to maximize profit. Rather, the moving force is the notion that commercial viability through the opening of markets for economically marginalized people creates a strong, resilient and vibrant level of security and stability that improve all facets of life: nutrition, health, independence, education, etc.besweetxhosa_artisans-2-at-721

The elegant notion at ElegantRoots.com, from which we take our name, is that a people’s traditional arts when applied to a commercially viable design creates a win-win for artisan and recipient. But only when a market can be opened and maintained for the resulting product. The artisan wins, enjoying a traditional lifestyle and a growing independence, rather than being forced into the ever growing but not sustaining large urban sprawls. The purchaser wins by having a nonpareil product from the touch of an artisan’s hand. elcorazon_b-72-4x41

Creating a market for these products extends the benefits of globalization to people who have been otherwise left out.

But I promised you a fish story.

You know the old proverb: give a person a fish and you feed her for one day, teach a person to fish and you feed him for a lifetime…. Well, social enterprise pushes this further: Buy fish from a person at a fair price and you improve lives in a community immeasurably in innumerable ways beyond a full stomach.

Especially when you apply the long tail of the internet. E-commerce is the perfect way to create a market big enough for these wonderful, but specialty products.

Where do the social enterprisers come from? Typically, some event gives them exposure to a need and they organize their lives to fill it. That’s the story of Richard Speedy of Julio Pagliani bringing to an updated world the jewelry beading of the indigenous Tarahumara of Mexico’s Sierra Madre. It’s the story of Nadine Storyk Curtis of Be Sweet bringing to the world scarves and shawls from the mohair textile traditions alive in women’s collectives in South Africa. And of Marie So and Carol Chyau of Shokay International creating a luxury market for the incredibly soft yak-down produced by Tibetan herders.community-picture-72dpi

And the same is true for next week’s Tuesday Tracts featured social entrepreneur, Ellen Dorsch of Creative Women, bringing to the international market the textile skills of women of Ethiopia, Swaziland, and now, Afghanistan.

This is what ElegantRoots.com is founded on. We exist to extend the market for the Tarahumara of Mexico, for the South African women, for the Tibetan herders of western China, for the last family-run cotton mill in the USA, for jewelry designers who work with recycled materials, for all the artisans …. for people, planet, profit for all — the Triple Bottom Line.

Later.copy-small-box-row

Socially Responsible Business Supports Indigenous Mexican Jewelry Art

Monday, September 14th, 2009

Difficult and unreliable roads faced noted landscape and lifestyle photographer Richard Speedy travelling in northern Mexico’s Sierra Madre. He labored his way, fueled by storied-beauty to the rocky, pine-wooded heights around Copper Canyon to explore and capture the stunning scenery. In the remote village of Norogachi, Chihuahua, he found his own heart captured by the indigenous Tarahumara Indians and Mestizo farming families living there. Richard was drawn to their culture, seemingly little touched by modern life, but quickly realized that without sustainable economic viability the Norogachi way of life was threatened by a desperate and alienating exodus to urban centers. Instead of simply photographing yet another traditional culture’s demise, then turning his back, Richard committed to do something positive.jp-team-9333

Back home in New Jersey, Richard partnered with his wife Mara Speedy, Rob Thacker and designer Jody Olcott to find a way to help the Noragachi villagers maintain their culture and way of life. Building on the traditional talents of the Norogachi artisans, Richard and his team formed a jewelry-art group they called Julio Pagliani—an affectionate moniker he had been given during his Copper Canyon travels. Soon the Julio Pagliani team and their Norogachi partners were making some of the most exquisite, museum-quality jewelery you’ll find anywhere in the world.

The Julio Pagliani story and its extraordinary jewelry graphically demonstrate the power of a socially responsible enterprise. The team began with a desire to make a positive difference in an economically challenged part of the world, then worked tirelessly to make their vision a reality.

elcorazon_b-72-4x4The Julio Pagliani team started with Jody’s stunning jewelry designs of crocheted, beaded rope, inspired by local imagery of wildlife, crops, mountains and water. When traveling in Moscow, Jody purchased a beaded rope necklace. That Russian art inspired her designs. The team traveled to Norogachi with the Russian necklace and Jody’s designs. They spent hours with the village elders, deconstructing the Russian necklace and working on ways the centuries-old Norogachi beading traditions could be adapted to Jody’s designs. When a method was discovered and consensus reached, the next step was to train the villagers.jp2womenbeading

To date, the Julio Pagliani team has provided work to more than 60 villagers who now have a much more stable economic environment. The impact of the Julio Pagliani partnership so moved Norogachi’s former mayor that she wrote the following: “The (first) day I got the materials, two of the women were walking by my street. I went out to call on them and when I told them there was work, they actually started jumping with joy. Anita, my daughter-in-law said, ‘How big their need must be that they even jumped!’” Joy and talent can create great beauty. julioset_amber_72-4x4

A standing ovation to Richard, the Julio Pagliani team and their Norogachi partners! Together this special group has brought “beauty into the world in a way that honors indigenous cultures and pays the artisans fairly for their hard work.” And they have done it against many commercial odds! Just imagine 21st century business in Norogachi: no mail service, no UPS, no FedEx and the rugged roads into the village are often simply impassible.

Promote social justice and eco-consciousness by owning a genuine piece of Julio Pagliani jewelry-art. The spirit, generosity and joy with which this unparalleled jewelry is designed and handcrafted adds perceptibly to its breathtakingly simple beauty. Your support, too, adds to the spirit. Buy less, but BUY BETTER! Elegant Roots

Tuesday Tracts: Socially Responsible Biz and African Women’s Collective

Friday, September 4th, 2009

Today Elegant Roots blog launches a new weekly feature, its Tuesday Tracts by profiling Nadine Storyk Curtis who creates sustainable improvements in the lives of many women. Plaudits to Nadine. Welcome to you to the first of our series on people who deploy the power of socially responsible business.besweet_nadine-caption

Be Sweet is a company that exists to do good. Founded to build; to support. Is it ironic, or thoroughly expected that the impetus for it was an act of an altogether opposite cast?

Nadine Storyk Curtis and her husband were married in late August 2001, she from Northern California and he from South Africa. They were living in the States, but savored a dream to live someday in South Africa. On September 11, 2001, Nadine’s father was scheduled on United Airlines Flight 93 from Newark to San Francisco. He did not board that flight on 9/11. But that tragedy and the personal near-miss helped Nadine realize the importance of living life to the fullest.  Within months they had packed up their life together and moved to Cape Town, South Africa.

In Cape Town, Nadine was enthralled with the mix of cultures in the area and fell in love with the beautiful handcrafted textiles created by women’s empowerment groups. She began to look into the whole process of mohair textiles. She wanted to help support these worthwhile endeavors and Be Sweet was born to tap the power of ethical business and her spirit of social entrepreneurship.besweetxhosa_artisans-2-at-72

More than 65% of all the world’s mohair comes from South Africa. As the women brush the finished mohair scarves, tiny fluffy balls of brilliantly colored yarn drop to the floor.  Nadine was particularly impressed to see that the women artisans, by scooping up these balls, were able to re-spin what would have been waste and create another product – “Knobby Ball” yarn, which was to become one of Be Sweet’s bestsellers. Today, Be Sweet’s yarns remain a large part of Nadine’s business.

Back in California, where she lives with her husband and son, Nadine now runs Be Sweet according to values and lessons learned from her stay in Cape Town.  Her business goal is to bring to the marketplace gorgeous products that don’t compromise social and environmental integrity.  And she has succeeded.  Be Sweet’s beautiful objects, sublime yarns and designs from playful to exquisite, are enhanced by their responsible origins.  Many of Be Sweet’s women’s accessories are created by women in job creation programs Nadine found when in South Africa.  These programs not only provide opportunities to local women, but create a sustainable tradition of skills that can be carried on to the next generation, as it has traditionally been. Indeed, Be Sweet now works with seven different job creation programs in South Africa.

besweet_shawl_4x4at72Elegant Roots is proud to support Be Sweet in its socially responsible business and its earth-friendly offerings: accessories made from eco-conscious materials such as mohair, bamboo and organic cotton and yarns hand-dyed with the highest quality, low-impact German dyes available and then hung to dry in the open air.

Be Sweet’s finest mohair shawls and mohair scarves and are hand knit by Xhosa women in the East Cape region, work that allows these dedicated artisans to support large extended families while battling poverty in a part of the world where running water and electricity are scarce luxuries.

Be Sweet works with the Miele Women’s Collective to bring to market one of Be Sweet’s signature handbags, originated by South African designer Adri Schultz. Each extraordinary eco-friendly Miele Bag is hand-hooked from vibrant, recycled t-shirts creating a unique colorful whimsy. Each is accompanied by a card signed by the artisan who made it.meilebag_4x4at72

Be Sweet continues to grow and employ more and more South Africans as Nadine continues her travels to and work in Cape Town, improving the quality of life for many struggling local families. But Be Sweet’s involvement in the lives of Africans doesn’t stop there. The Company also supports a local school by donating a portion of Be Sweet’s sales.  And Nadine continues toward the goal of funding a modern media/computer center for the school.  As Nadine and Be Sweet demonstrate, business can be a force to “do good vis-a-vis the workers and the environment.”

Don’t Make Eco-Perfect the Enemy of Eco-Good

Wednesday, August 5th, 2009

Twitter led me to an interesting blog likening environmentalism to religion: “Green Angst: why being green is like being religious”: The Clean Hippie

“This blog is supposed to be about being green and being normal at the same time. But a true environmentalist doesn’t buy anything but necessities. I’m sorry, but I like to shop, to blow dry my hair, to indulge in fried food every once in a while with friends!

“I don’t know how to do this yet, to walk that line. It’s what I’m going to have to work through. And that is what this whole blog is about!”

I couldn’t resist throwing my two cents in on this. Here’s my comment:

As far as being green and being normal — There’s no such thing as a No Impact life. Anybody who has a cell phone, a computer, has a book published, who eats, etc., has an impact. No Impact can only be a euphemism for a Sustainable Impact Life. Check out Daniel Goleman’s Ecological Intelligence. [and check out the series of blogs here about Ecological Intelligence] Most impacts are hidden from us.

Bottom line — there’s no reason you can’t blow dry your hair. Don’t let yourself be hostage to the imagined judgmental reaction of somebody who is probably carrying a fully charged iPhone and laptop, etc., who takes a hot shower, even if he/she only takes public transportation, or only rides a bike, these all cause an Impact.

And enjoy some fried foods once in a while with friends. Nutritional science has not finally determined even such things as the health effects of saturated fats. Just do it in moderation — once in a while. In some restaurants, in a nod to transparency, they’ll even disclose what kid of oil they use. Go to those restaurants — patronizing the ones with transparency is having a positive impact.

We designed Elegant Roots struggling with exactly these issues. ElegRoo Values. Our motto is: Buy Less But Buy Better. When you shop, if you “vote” with your dollars for purchases that align with your values, you will be encouraging manufacturers to improve their products. And you will be rewarding those who are doing good things.

Those manufacturers are often small and they are pursuing a green or socially responsible vision and they need the support. Hence, you’re Buying Better. Supporting the visions of eco and socially responsible artisans/designers/small businesses is our mission at Elegant Roots. And we present their products with transparency, so shoppers can make informed choices. Check out our Designer Profiles. That’s why we present Gifts with Style and Relevance.

We shouldn’t make the perfect the enemy of the good — in other words, take steps to do better, recognizing that no one who is breathing can be perfect. But the better we do, multiplied by, say, a billion, makes a big impact.

Later.